Services offered via a mobile device, taking into account the device’s geographical location, typically providing information. LBS can be query based or push based to deliver relevant marketing info when within a specific geographical area. An LBS requires five basic components: the service provider’s software application, a mobile network to transmit data and requests for service, a content provider to supply the end user with geo-specific information, a positioning component and the end user’s mobile device. By law, location-based services must be permission-based. The end user must opt-in to the service in order to use it. In most cases, this means installing the LBS application and accepting a request to allow the service to know the device’s location.
Category: User Engagement ,UX,Virality,In-app features
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