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Mobile app a/b testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of an app against each other to determine which one performs better. AB testing uses data & statistics to validate new design changes and improve conversion rates. In an A/B test, you take an app screen and modify it to create a second version of the same page. This change can be as simple as a single headline or button, or be a complete redesign of the page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation). As visitors are served either the control or variation, their engagement with each experience is measured and collected in an analytics dashboard and analyzed through a statistical engine. It can then be determined, whether changing the experience had a positive, negative, or no effect on visitor behavior.

5 tips on Google Play A/B experiments to boost your app installs

Category: Analytics & Optimization

About Appgo2market

Appgo2market.com is your DIY (do-it-yourself) mobile app marketing center, allowing app developers all over the world to master mobile app marketing, and download and use various app marketing graphical assets. Since mobile app marketing is a complex, ever-changing discipline, becoming more so over time, we started Appgo2market in order to offer developers with an all-in-one resource center, making their lives a little bit easier.
Learn all about marketing or growing a mobile app: Explore our website to understand what mobile marketing is and how to market your app and exceed your business goals around discovery, distribution,retention and monetization. Enjoy hands-on mobile app marketing guides on various subjects, including: App PR, app store optimization (ASO), mobile app acquisition, social communities, analytics, retention, monetization, virality, in app features and more.
Download best-in-class app marketing graphical templates, such as: Designed screenshots, Install ad banners, social headers and a lot more. Save time & money while updating your store listing or social pages with great app marketing materials, while maintaining a fine look and feel.
We also built this mobile app marketing glossary, so you can keep up to date with industry terms and the variety of mobile app marketing tactics.
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DIY MOBILE APP MARKETING

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