The code base or the app software is compiled to create a single package file which can be downloaded directly on the phone or uploaded on to the app store for distribution. This single file is known as a build and is a compiled version of the app’s software code.
Category: User Engagement, UX, Virality, In-App features
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We also built this mobile app marketing glossary, so you can keep up to date with industry terms and the variety of mobile app marketing tactics.
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