App Monetization refers to the ways and means in which one can generate revenue from mobile apps. App Publishers normally monetize using either ads or consumer purchases. If we expand these two types,then there are 5 app monetisation models possible today: 1) Advertising – Using banner ads interstitials,video ads,brand ads etc. 2) Paid App – Making the app a paid one and charging the consumer upfront. 3) In-App – Offering goods within the app (like your plans,coins etc.). App could be free/paid. 4) Freemium – Limiting the functionality of the app in the lite/free version and having a paid version or in-app options for the full functionality. 5) Subscription – Charging a periodic fee to use the app. For instance in case of magazine or music apps or other content drives apps.
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