App store optimization (ASO) is a proceess similar to SEO,but instead of the search engin,the target it the app stores. ASO helps improve the app’s visibility,i.e organic discovery,and therefor increase its installs on the app stores. One way of doing that is trying to rank higher for specific keywords by using those words in the app title,keyword filed (for iOS) and description,as the keywords directly impact the organic discovery of the app. Other way is to increase the conversion rate from view to download (install) by focusing on the elements showing on the store listing of the app,such as the app icon,screenshots,preview video and reviews/ratings.
Category: ASO & Submission
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