Call to action is a term commonly used in the advertising world where every advertising banner is assoicated with an action that the user is supposed to take in order for the campaign to achieve its objecive. This action is then tracked and measure which in turn determines the efficiency of a campaign. For instance if you are running an app install campaign, the call to action would be an ‘Install Now’ button. Typical calls to action are watch video, install, sign up etc.
Category: User Acquisition
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