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Candy Crush Saga – Addictive, viral and profitable


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We all know that the main challenges in the mobile app business is to get users to discover your app, get them hooked and get them to play by your business model, whether it’s to click on ads, buy the premium version, in-app purchases of virtual goods or anything else.

Here is a close look at Candy Crush saga in order to learn how to make your offering viral, addictive and profitable.

Tsipi Joseph
Tsipi is one of Co-Founders, a mobile expert and a mentor. Over 10 years of experience in the mobile and marketing industry: Director of Marketing at Telmap, Comverse and marketing professional development director at the American Association of National Advertisers.
Tsipi Joseph
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