I have had my share of successes and failures when it comes to App videos. App videos are a tricky business. Get them right and they look just brilliant. Get them wrong, and you’re left with a shoddy looking app that users will turn their noses up at. Discussed here are a few key tricks worth taking note of when it comes to creating an app video, all broken down into the four key elements: Purpose, Concept, Content and Production. […] Read More

Are you a mobile app marketer? If yes, you will surely agree – A known tactic of experienced marketers is to leverage holidays for your business. And as top-notch mobile apps keep proving, this works in the mobile app industry as well. Here’s how you and your app can jump on the wagon. […] Read More

When it comes to creating an established, respected and profitable app – finding and attracting the “right” users is just the beginning. Keeping your users active, engaged and eventually loyal is the real key. Until you put a lot of effort on retention, DON’T even bother to calculate ROI and reflect it to the rest of your team. […] Read More

For all the blood, sweat and tears you pour into your app, its rate of success will ultimately boil down to several things. One of them is the app’s star rating (app rating). Those five little golden shapes have the ability to make or break your creation – and you’ll need to ensure that this rating is above 4.5 to guarantee success. Yes, that’s how high the standard is. If your app has a measly, lonely single star alongside it, users will simply go whizzing past without a second thought. Here are several ways to keep your star rating healthy… […] Read More

“Yes, our app is currently featured!” …If you’re dreaming of casually flaunting this sentence in the next business event you are attending, you should keep on reading and hopefully increase your chances by following these 5 pointers […] Read More