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>Digital/Social Strategy

Holidays app marketing: How to cash in from the holidays?

Are you a mobile app marketer? If yes, you will surely agree – A known tactic of experienced marketers is to leverage holidays for your business. And as top-notch mobile apps keep proving, this works in the mobile app industry as well. Here’s how you and your app can jump on the wagon. […] Read More

Nov/2/2015 in: App Marketing, Digital/Social Strategy
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5 tips on keeping your app’s rating above 4.5 stars

For all the blood, sweat and tears you pour into your app, its rate of success will ultimately boil down to several things. One of them is the app’s star rating (app rating). Those five little golden shapes have the ability to make or break your creation – and you’ll need to ensure that this rating is above 4.5 to guarantee success. Yes, that’s how high the standard is. If your app has a measly, lonely single star alongside it, users will simply go whizzing past without a second thought. Here are several ways to keep your star rating healthy… […] Read More

Sep/17/2015 in: App Marketing, Digital/Social Strategy
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6 Twitter management tips every mobile app pro should know of

You must be thinking “app marketing specifics in here too?” Yes. That’s right. The mobile app industry is unique and has its own bits and bytes. And that includes social networks management, Twitter among them of course.  If used right, Twitter can be a great, low budget, highly targeted tool to help you boost your app results. Here is what you need to know..   […] Read More

Jun/1/2014 in: Digital/Social Strategy
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Is digital & social strategy for your mobile app a must?

If you are preparing your launch or looking to improve results of your already launched app, you are probably asking yourself what else can be done. I am about to specifically look into digital & social strategy supporting mobile apps (in other words, web / mobile site and social networks).  There are many options out-there, but that doesn’t mean you should invest in them all; you need to be smart about it. Here is how… […] Read More

Feb/15/2014 in: Digital/Social Strategy
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