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>Analytics

App analytics – the basic “Must know” facts for marketers – Part 2

Understand the value of app analytics and how to get started with setting it up correctly
This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some important advice to use before implementing analytics… […] Read More

Feb/20/2014 in: Analytics
2 Comments

App analytics – the basic “Must know” facts for marketers – Part 1

Mobile apps… so intimate and  so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand  why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to optimize your performance. So here it is. […] Read More

Feb/19/2014 in: Analytics
2 Comments

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