Google had taken it up a notch and released search ads on Google Play, along with new app promotion tools. Why only now? Google has the answers. This move is positioning Google, at last, as a real competitor to Facebook and Twitter in the paid app install ads industry. Also, in the Apple-Google rivalry, some may consider it a knockout move. Here’s what we think. […] Read More
Facebook and Twitter are after app marketing budgets, offering paid promotion through install ad formats. Until recently, Google hasn’t jumped on the wagon, but… It has now. Coming next are sponsored results in Google play (Google already changed the UX of the Play store, preparing for this). Google install ads are tempting, as they offer all the magic of intent (results following search, what can be better targeted?!), but how effective are they really? […] Read More
Oh no, not those old banners again! Mental clicking on “ignore”. We are all worried from this reaction when users see ads within our app. But, hey! Ads are a major contributor to our app revenues… Help is needed! Here are some ideas to win over advertising fatigue. […] Read More
