Localizing your app marketing efforts is a key success factor in many cases. Period. Why? Because others are doing it and your users, in certain markets, expect it. But localization is not an all-or-nothing deal. There are many aspects to consider, and within each aspect there are degrees to which you can take it. This guide provides a walk-through of the key aspects to take into account when thinking about app marketing localization. […] Read More
If you read our recent item on burst campaigns, you now know the good, bad and ugly about this important technique. You also understand exactly what you need to consider before pulling a yay or nay on it. But if you pulled a yay, the next important decision is who the right partner for this activity is. And that’s exactly what we are going to look at today. […] Read More
Last month we didn’t have the time to go into mobile app specific buzz creation techniques in depth. So guess what? This is exactly what we focused on this month! Watch to dive right in.. Member? Login to read more […] Read More
This month we decided to focus on PR and buzz creation efforts that will get your app the attention it deserves. Not sure how to do it? Just watch to learn.. […] Read More
Have you had time to review part 1 of our ASO training? If not, now is the right time.
While ASO includes many activities you can engage in, one of the main challenges around ASO relates to optimizing keywords for search results ranking purposes. Let’s dive in and see how we can optimize our keywords […] Read More
Part II of our app specific Twitter course is here! Learn how to grow your Twitter community, what type of content you should tweet about and where you can source it from. We will also discuss in-app Twitter elements that you can use and how to advertise your app on Twitter. Yes, it’s all about Twitter and it’s all viewed from the eyes of the app marketer’s specific needs. […] Read More
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