Holidays app marketing - How to cash in from the holidays?
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Holidays app marketing: How to cash in from the holidays?

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Are you a mobile app marketer? If yes, you will surely agree – A known tactic of experienced marketers is to leverage holidays for your business. And as top-notch mobile apps keep proving, this works in the mobile app industry as well. Here’s how you and your app can jump on the wagon.

Customize your app marketing campaign in a jiffy

When it comes to the holidays, there is no end to the celebrations. And this means that there is incredible marketing potential by leveraging the holidays in your business activities.

Popular holidays include Valentine’s Day, Easter, Halloween, Thanksgiving, Christmas, Hanukah, Kwanza and scores of others.  According to analysts, 49% of marketers launched their Halloween promos before the holiday and these initiatives paid handsome dividends

Twitter-Ads_AndroidAppgo2market Halloween templates pack for App marketing

Today’s biggest driver of holiday sales is mobile marketing. In fact, 87% of purchases made during the holiday period are attributed to mobile marketing on smartphones, tablets, phablets and other devices.

Mobile optimized websites and mobile apps are an absolute necessity in this regard. An estimated 102 million people purchased goods on their mobiles in 2014 – a spike of 37.3% over 2013. The sheer volume of traffic generated by mobile marketing initiatives is enormous.

One particular mobile marketing case study by Sears for Black Friday 2014 showed how the company leveraged its mobile assets to provide sneak peeks for what will be offered on Black Friday sales. This gave people an opportunity to share their views on social channels via the app (and talk about the Sears brand of course).

Sears_Black_Friday_2014_app_marketingmobilecommercedaily.com – Sears, Black Friday 2014

Drive downloads this holiday season

App installs during the holiday season increase exponentially. Whenever it comes time to celebrate, there is always a dramatic upswing in the number of mobile smartphones and tablets on the market. The run-up to Black Friday remains the most important barometer of the Christmas shopping period and it’s during this time that app downloads increase exponentially. App-dressing by decorating your  app with Christmas holiday templates for example, is a great place to start.

Christmas 1

In deciding how to market your app, it’s also a good idea to update social media channels like Facebook, Twitter, G+, with themed backgrounds, messages and interactive elements. There is also a technical element that needs updating in the form of keywords applicable to the holiday period at hand.

Holiday mobile app marketing made easy

Appgo2market is one marketing entity that takes all the fuss out of leveraging your holiday campaigns with top-tier holiday templates. The fact of the matter is that it is generally expensive and time consuming to keep your campaigns at pace with the various holidays. It requires you to develop, design and create customizable graphical materials for holiday shopping campaigns, constantly. The benefit of using Appgo2market holiday templates is that it offers a tailored solution to members who can enjoy all these benefits via ready-made top-tier mobile app marketing templates.

Easter3

These updated graphics can also drive awareness and engagement. For example, when your Facebook social cover has been updated, fans would instantly be notified, and essentially be reminded of your app. Also, consider that on iTunes App Store, you would need to update your app when standard graphic changes are made. It can be a pain, but the upside is that the update can also make users take another look at your app.

It’s not only the holidays that can be leveraged for high CTR, Appgo2market also offers Back to School templates for members to drive app installs and conversions.

Back_to_School_2_featured_image

Inspired app marketing is a big part of the deal, so be sure to run well-thought, up-to-date, inspiring campaigns.

Elli
Elli is one of AppGo2Market.com Co-Founders, a mobile expert and a mentor. Having years of experience in the mobile and marketing industry promoting popular mobile apps and B2B related services. Presenting specific expertise on users' acquisition strategies, PR, social media, product marketing, BizDev integrations and more
Elli
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