Ads that are viewed while the app is open are called in-app ads. They are displayed within the mobile app and are usually a banner (top or bottom of the screen), mobile interstitial or overlay. These ads appear in between page or screen views of an app, most commonly just after opening the app and just before closing the app.
Category: User Acquisition
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We also built this mobile app marketing glossary, so you can keep up to date with industry terms and the variety of mobile app marketing tactics.
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