Keywords are specific words associated with an app which determine the organic search discovery of the app for those keywords in the app stores. By associating certain keywords with an app,you can improve the chances of being more searchable for those specific keywords and the pairs they form with other keywords. iTunes provides a separate field for you to enter keywords limited to 100 characters whereas on Android these keywords are picked up from the description itself. In both cases words used in the app name are also considered as keywords.
Category: ASO & Submission
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