Any online/mobile marketing campaign gets the user to arrive at a destination page where they try to convert the user by getting the user’s details ( such as email )or getting to user to install a product (lead generation). For instance banners,when clicked,will the lead the user to a web page where more information about the offer is available. In case of mobile it could be a mobile web page or the app store app page. These destinations are known as landing pages.
Category: UX,Virality,In-app features
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We also built this mobile app marketing glossary, so you can keep up to date with industry terms and the variety of mobile app marketing tactics.
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