Facebook is moving in (their) natural direction, evolving smartly, fast…. Standing ovation! But we, mobile app players, may not enjoy it or even suffer. We must watch our steps! Facebook define themselves as a mobile first company.. well, there is no doubt they read the map well. They see the trends, and are fast enough to move [...] Read More
Mobile RTB (Real Time Bidding) is the new guy on the block, the new hype, and the magic expression everybody just loves to throw into the conversation these days. It’s all over the place. But what does it mean for me? What are the implications for my app marketing plans or my ad revenues? Here [...] Read More