Showing posts by Tag: Distribution

Mobile App Burst Campaigns – a comparative analysis of service providers

If you read our recent item on burst campaigns, you now know the good, bad and ugly about this important technique. You also understand exactly what you need to consider before pulling a yay or nay on it. But if you pulled a yay, the next important decision is who the right partner for this [...] Read More

Oct/8/2014 in: Distribution
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Mobile App Burst Campaigns –The pros, cons and all the considerations in between

“Burst campaign” is one of the most popular techniques used by mobile app marketers, who are looking to climb up the app store ranks. Still, there are some pitfalls you want to be aware of along the way. This item discusses the pros and cons of this popular user acquisition tool.   If you find [...] Read More

Oct/8/2014 in: Launch first month
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Facebook Audience Network – Mobile apps may end up bleeding

Facebook is moving in (their) natural direction, evolving smartly, fast…. Standing ovation! But we, mobile app players, may not enjoy it or even suffer. We must watch our steps!  Facebook define themselves as a mobile first company.. well, there is no doubt they read the map well. They see the trends, and are fast enough to move [...] Read More

Jun/12/2014 in: Opinions
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A recipe for a successful mobile app marketing plan – the secret lies in the ingredients – part 4

The optimal mix for your marketing plan, considering your objectives, budget and more This is the fourth part in a series of trainings, discussing the optimal mix of activities, considering your objectives, budget and more. Here we will continue diving into specific tools to include in your plan and also discuss ATL advertising and on-street [...] Read More

Feb/18/2014 in: App Marketing
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