If you read our recent item on burst campaigns, you now know the good, bad and ugly about this important technique. You also understand exactly what you need to consider before pulling a yay or nay on it. But if you pulled a yay, the next important decision is who the right partner for this [...] Read More
“Burst campaign” is one of the most popular techniques used by mobile app marketers, who are looking to climb up the app store ranks. Still, there are some pitfalls you want to be aware of along the way. This item discusses the pros and cons of this popular user acquisition tool. If you find [...] Read More
Facebook is moving in (their) natural direction, evolving smartly, fast…. Standing ovation! But we, mobile app players, may not enjoy it or even suffer. We must watch our steps! Facebook define themselves as a mobile first company.. well, there is no doubt they read the map well. They see the trends, and are fast enough to move [...] Read More
The optimal mix for your marketing plan, considering your objectives, budget and more This is the fourth part in a series of trainings, discussing the optimal mix of activities, considering your objectives, budget and more. Here we will continue diving into specific tools to include in your plan and also discuss ATL advertising and on-street [...] Read More