When it comes to creating an established, respected and profitable app - finding and attracting the “right” users is just the beginning. Keeping your users active, engaged and eventually loyal is the real key. Until you put a lot of effort on retention, DON’T even bother to calculate ROI and reflect it to the rest [...] Read More
Congrats, you've launched your app and excitedly watch the charts, just to find out that your rank is somewhere down the hill, you've got zip downloads, and of course no usage, data or user feedback. Oops. Well, better late than sorry, here are some tips that will help you go pro with your app marketing [...] Read More
Having your own ultimate acquisition report template, one that has all the relevant formulas, with most cells filed in automatically. A template that projects crucial data instantly and clearly. Creating one is a complicated task, and we did it, so you don't have to. It took us days to complete this one. The outcome will [...] Read More
Understand the value of app analytics and how to get started with setting it up correctly This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some [...] Read More
Mobile apps… so intimate and so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to [...] Read More