Showing posts by Tag: Ongoing Activities

Here’s why you just can’t make it without superb graphics for your mobile app marketing

Nowadays, with millions of apps competing for downloads, it’s a known fact that those with the sexiest, most enticing graphics gain a significant advantage. The only problem is… pardon my French: Graphics can be a huge and costly pain in the ass, so what can be done? It all starts with the best in class app [...] Read More

Jun/16/2015 in: Ongoing Activities
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The great debate of product vs. marketing – Who’s the land owner?

Or: saving tons of money by embedding the right marketing tools inside your app Are you both the developer and marketer of your app? Well, so you avoid the tension between marketing and product/R&D teams. For all other cases, a marketer in the room during design meetings contributes to better product and reduced expenses down [...] Read More

Apr/25/2014 in: Product features
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Optimized “what’s new” in-app update – part 1

How to let your users know that you are now even more amazing than before Every once in a while, you wish to update your users of the app’s improvements. One of the best channels to use (besides the store download page) is the app itself. A “what’s new” pop-up, with the right messages and a good copy, can boostyour app’s usage. Here is how it’s done… Before we proceed [...] Read More

Feb/21/2014 in: Product features
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