Or: saving tons of money by embedding the right marketing tools inside your app Are you both the developer and marketer of your app? Well, so you avoid the tension between marketing and product/R&D teams. For all other cases, a marketer in the room during design meetings contributes to better product and reduced expenses down [...] Read More
How to let your users know that you are now even more amazing than before “What’s new” is an in-app capability. Therefore, it involves product design and development. Welcome technical requirements, marketing pre-requisites, product limitations, effort estimations, delivery times and so forth. Here is how to define the marketing requirements and consider product limitations and [...] Read More
How to let your users know that you are now even more amazing than before Every once in a while, you wish to update your users of the app’s improvements. One of the best channels to use (besides the store download page) is the app itself. A “what’s new” pop-up, with the right messages and a good copy, can boostyour app’s usage. Here is how it’s done… Before we proceed [...] Read More
Understand the value of app analytics and how to get started with setting it up correctly This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some [...] Read More
Mobile apps… so intimate and so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to [...] Read More