Showing posts by Tag: Product features

The great debate of product vs. marketing – Who’s the land owner?

Or: saving tons of money by embedding the right marketing tools inside your app Are you both the developer and marketer of your app? Well, so you avoid the tension between marketing and product/R&D teams. For all other cases, a marketer in the room during design meetings contributes to better product and reduced expenses down [...] Read More

Apr/25/2014 in: Product features
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Optimized “what’s new” in-app update – part 2

How to let your users know that you are now even more amazing than before “What’s new” is an in-app capability. Therefore, it involves product design and development. Welcome technical requirements, marketing pre-requisites, product limitations, effort estimations, delivery times and so forth. Here is how to define the marketing requirements and consider product limitations and [...] Read More

Feb/22/2014 in: Product features
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Optimized “what’s new” in-app update – part 1

How to let your users know that you are now even more amazing than before Every once in a while, you wish to update your users of the app’s improvements. One of the best channels to use (besides the store download page) is the app itself. A “what’s new” pop-up, with the right messages and a good copy, can boostyour app’s usage. Here is how it’s done… Before we proceed [...] Read More

Feb/21/2014 in: Product features
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App analytics – the basic “Must know” facts for marketers – Part 2

Understand the value of app analytics and how to get started with setting it up correctly This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some [...] Read More

Feb/20/2014 in: Analytics
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App analytics – the basic “Must know” facts for marketers – Part 1

Mobile apps… so intimate and  so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand  why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to [...] Read More

Feb/19/2014 in: Analytics
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