When it comes to mobile app marketing, the gap between beginner and expert may seem unbridgeable at first, but it’s no rocket science (almost nothing is…) and there’s a lot you can do by yourself. App Store Optimization (ASO) for instance, doesn’t have to be out of your reach forever. Through a bit of trial [...] Read More
Everybody talks of app store optimization (ASO). Still, what it’s worth remains a valid question. Well, here are some important things to think about. You have a valuable app, and the business model is there. Still, you're not quite sure how to get the app discovery process started, meaning, how to get users to install [...] Read More
Have you had time to review part 1 of our ASO training? If not, now is the right time. While ASO includes many activities you can engage in, one of the main challenges around ASO relates to optimizing keywords for search results ranking purposes. Let’s dive in and see how we can optimize our keywords [...] Read More
Excuse me for assuming you are probably not fully covered with ASO. Most mobile app pros aren’t. ASO is a relatively new discipline, even the masters have not been practicing it for that many years, and chances are that most of us need to work on our ASO muscles.. for our own benefit of course. [...] Read More