When it comes to mobile app marketing, the gap between beginner and expert may seem unbridgeable at first, but it’s no rocket science (almost nothing is…) and there’s a lot you can do by yourself. App Store Optimization (ASO) for instance, doesn’t have to be out of your reach forever. Through a bit of trial [...] Read More
Nowadays, with millions of apps competing for downloads, it’s a known fact that those with the sexiest, most enticing graphics gain a significant advantage. The only problem is… pardon my French: Graphics can be a huge and costly pain in the ass, so what can be done? It all starts with the best in class app [...] Read More
Have you had time to review part 1 of our ASO training? If not, now is the right time. While ASO includes many activities you can engage in, one of the main challenges around ASO relates to optimizing keywords for search results ranking purposes. Let’s dive in and see how we can optimize our keywords [...] Read More
Excuse me for assuming you are probably not fully covered with ASO. Most mobile app pros aren’t. ASO is a relatively new discipline, even the masters have not been practicing it for that many years, and chances are that most of us need to work on our ASO muscles.. for our own benefit of course. [...] Read More