Showing posts by Tag: App Marketing Serving Ads

Should you use Google Install Ads for your mobile app promotion?

Facebook and Twitter are after app marketing budgets, offering paid promotion through install ad formats. Until recently, Google hasn’t jumped on the wagon, but… It has now. Coming next are sponsored results in Google play (Google already changed the UX of the Play store, preparing for this). Google install ads are tempting, as they offer [...] Read More

Jul/21/2015 in: App Marketing, Serving Ads
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Here’s why you just can’t make it without superb graphics for your mobile app marketing

Nowadays, with millions of apps competing for downloads, it’s a known fact that those with the sexiest, most enticing graphics gain a significant advantage. The only problem is… pardon my French: Graphics can be a huge and costly pain in the ass, so what can be done? It all starts with the best in class app [...] Read More

Jun/16/2015 in: Ongoing Activities
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Struggling with your mobile app launch? Learn the dos and don’ts

Working with so many mobile app developers, and launching quite a few apps myself, I can usually tell the difference between an app owner/ developer/ marketer who planned well towards the app launch/ Push campaigns, and the one who didn’t. Which one are you? Few times a week, on average, I get an urgent help request [...] Read More

Jun/30/2014 in: Opinions
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6 Twitter management tips every mobile app pro should know of

You must be thinking “app marketing specifics in here too?” Yes. That’s right. The mobile app industry is unique and has its own bits and bytes. And that includes social networks management, Twitter among them of course.  If used right, Twitter can be a great, low budget, highly targeted tool to help you boost your [...] Read More

Jun/1/2014 in: Digital/Social Strategy
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