Facebook and Twitter are after app marketing budgets, offering paid promotion through install ad formats. Until recently, Google hasn’t jumped on the wagon, but… It has now. Coming next are sponsored results in Google play (Google already changed the UX of the Play store, preparing for this). Google install ads are tempting, as they offer [...] Read More
Nowadays, with millions of apps competing for downloads, it’s a known fact that those with the sexiest, most enticing graphics gain a significant advantage. The only problem is… pardon my French: Graphics can be a huge and costly pain in the ass, so what can be done? It all starts with the best in class app [...] Read More
Working with so many mobile app developers, and launching quite a few apps myself, I can usually tell the difference between an app owner/ developer/ marketer who planned well towards the app launch/ Push campaigns, and the one who didn’t. Which one are you? Few times a week, on average, I get an urgent help request [...] Read More
You must be thinking “app marketing specifics in here too?” Yes. That’s right. The mobile app industry is unique and has its own bits and bytes. And that includes social networks management, Twitter among them of course. If used right, Twitter can be a great, low budget, highly targeted tool to help you boost your [...] Read More