Showing posts by Tag: Serving Ads

The graph shows “advertising fatigue”? Here are some things you can do about it

Oh no, not those old banners again! Mental clicking on “ignore”. We are all worried from this reaction when users see ads within our app. But, hey! Ads are a major contributor to our app revenues... Help is needed! Here are some ideas to win over advertising fatigue. I was recently working for an app [...] Read More

Jun/1/2014 in: Serving Ads
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Hey you! App marketer, don’t leave ad revenue money on the table! – Part III

In the third part of our ad monetization and revenue maximization training will deep dive very specifically into a variety of ad formats and how they can be optimized. It’s all about squeezing the lemon people, so prepare your arm muscles and let’s start! Banners are the most common ad format, very easy to support [...] Read More

May/8/2014 in: Monetization
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Hey you! App marketer, don’t leave ad revenue money on the table! – Part II

In the second part of our ad monetization and revenue maximization training we will discuss the math behind the in-app advertising business.  Understanding the behind the scenes math will help you pave the way in maximizing ad revenues from YOUR very own app. Let’s begin!  Ad revenues are calculated by looking at: Ad requests X [...] Read More

Apr/28/2014 in: Monetization
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mobile app monetization

Hey you! App marketer, don’t leave ad revenue money on the table! – Part I

Everybody loves to talk money! So let’s.. If you are in the app business, there is 42% chance that you use ads for monetization. I’d argue that the industry, as a whole, hasn't yet fully optimized monetization through ad revenues (put aside the top 10% lucky ones). This is the first part of a comprehensive [...] Read More

Apr/17/2014 in: Monetization
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