Last month we didn't have the time to go into mobile app specific buzz creation techniques in depth. So guess what? This is exactly what we focused on this month! Watch to dive right in.. Member? Login to read more We all want to generate buzz around our app, but not sure exactly how to [...] Read More

Working with so many mobile app developers, and launching quite a few apps myself, I can usually tell the difference between an app owner/ developer/ marketer who planned well towards the app launch/ Push campaigns, and the one who didn’t. Which one are you? Few times a week, on average, I get an urgent help request [...] Read More

In the past few weeks those who were closely watching the mobile-app ecosystem had their eyes wide open and a huge smile was spread on their faces. After all, not every day you witness THE giants battling for your advertising $$$. Still, besides being entertaining, what does it mean for us, app marketers?  Google just [...] Read More

Many people believe that without an agency and a significant budget, they can’t really work with the media, reach bloggers and journalists and create significant buzz for their newly launched app (or following a major upgrade). This training will prove these people wrong…  In addition to a list of free and paid newswire services, a [...] Read More

The optimal mix for your marketing plan, considering your objectives, budget and more This is the third part in a series of trainings, discussing the optimal mix of activities, considering your objectives, budget and more. Here we will continue diving into specific tools to include in your plan and also discuss user acquisition media campaigns [...] Read More