We all love a great Cinderella story, and a lot of App Store Optimization agencies and tools will sell app developers exactly that; a tale about millions of users out there just waiting to use their apps. The reality is quite different.I know my way around ASO. As an app marketer providing service to app [...] Read More
I have had my share of successes and failures when it comes to App videos. App videos are a tricky business. Get them right and they look just brilliant. Get them wrong, and you're left with a shoddy looking app that users will turn their noses up at. Discussed here are a few key tricks [...] Read More
You hover excitedly over your mobile screen… Congratulations; your app, "Piglet Burster", is finally ready for market… and it’s published! And it’s ranked #5976 for the word pig…bummer. With Over 2 million apps in the stores, you can expect tough competition for almost every keyword you will come up with, besides gibberish. But that doesn’t [...] Read More
When it comes to mobile app marketing, the gap between beginner and expert may seem unbridgeable at first, but it’s no rocket science (almost nothing is…) and there’s a lot you can do by yourself. App Store Optimization (ASO) for instance, doesn’t have to be out of your reach forever. Through a bit of trial [...] Read More
Everybody talks of app store optimization (ASO). Still, what it’s worth remains a valid question. Well, here are some important things to think about. You have a valuable app, and the business model is there. Still, you're not quite sure how to get the app discovery process started, meaning, how to get users to install [...] Read More
Have you had time to review part 1 of our ASO training? If not, now is the right time. While ASO includes many activities you can engage in, one of the main challenges around ASO relates to optimizing keywords for search results ranking purposes. Let’s dive in and see how we can optimize our keywords [...] Read More