Showing posts by Tag: Product features

Optimized “what’s new” in-app update – part 2

How to let your users know that you are now even more amazing than before “What’s new” is an in-app capability. Therefore, it involves product design and development. Welcome technical requirements, marketing pre-requisites, product limitations, effort estimations, delivery times and so forth. Here is how to define the marketing requirements and consider product limitations and [...] Read More

Feb/22/2014 in: Product features
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Optimized “what’s new” in-app update – part 1

How to let your users know that you are now even more amazing than before Every once in a while, you wish to update your users of the app’s improvements. One of the best channels to use (besides the store download page) is the app itself. A “what’s new” pop-up, with the right messages and a good copy, can boostyour app’s usage. Here is how it’s done… Before we proceed [...] Read More

Feb/21/2014 in: Product features
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