If you read our recent item on burst campaigns, you now know the good, bad and ugly about this important technique. You also understand exactly what you need to consider before pulling a yay or nay on it. But if you pulled a yay, the next important decision is who the right partner for this [...] Read More
“Burst campaign” is one of the most popular techniques used by mobile app marketers, who are looking to climb up the app store ranks. Still, there are some pitfalls you want to be aware of along the way. This item discusses the pros and cons of this popular user acquisition tool. If you find [...] Read More