Showing posts by Tag: Product features

Optimized “what’s new” in-app update – part 2

How to let your users know that you are now even more amazing than before “What’s new” is an in-app capability. Therefore, it involves product design and development. Welcome technical requirements, marketing pre-requisites, product limitations, effort estimations, delivery times and so forth. Here is how to define the marketing requirements and consider product limitations and [...] Read More

Feb/22/2014 in: Product features
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Optimized “what’s new” in-app update – part 1

How to let your users know that you are now even more amazing than before Every once in a while, you wish to update your users of the app’s improvements. One of the best channels to use (besides the store download page) is the app itself. A “what’s new” pop-up, with the right messages and a good copy, can boostyour app’s usage. Here is how it’s done… Before we proceed [...] Read More

Feb/21/2014 in: Product features
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App analytics – the basic “Must know” facts for marketers – Part 2

Understand the value of app analytics and how to get started with setting it up correctly This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some [...] Read More

Feb/20/2014 in: Analytics
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App analytics – the basic “Must know” facts for marketers – Part 1

Mobile apps… so intimate and  so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand  why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to [...] Read More

Feb/19/2014 in: Analytics
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