Localization of your mobile app boosts your organic growth and ad conversion rates. In some specific markets, it’s even a mandatory entrance ticket. Therefore, it is not a matter of if you should do it, but a matter of when and how. Here is what you should consider. There is plenty of data demonstrating that [...] Read More
Localizing your app marketing efforts is a key success factor in many cases. Period. Why? Because others are doing it and your users, in certain markets, expect it. But localization is not an all-or-nothing deal. There are many aspects to consider, and within each aspect there are degrees to which you can take it. This [...] Read More