Many people believe that without an agency and a significant budget, they can’t really work with the media, reach bloggers and journalists and create significant buzz for their newly launched app (or following a major upgrade). This training will prove these people wrong…  In addition to a list of free and paid newswire services, a [...] Read More

The optimal mix for your marketing plan, considering your objectives, budget and more This is the third part in a series of trainings, discussing the optimal mix of activities, considering your objectives, budget and more. Here we will continue diving into specific tools to include in your plan and also discuss user acquisition media campaigns [...] Read More

The optimal marketing activities mix for your marketing plan, considering your objectives, budget and more This is the second part in a training series discussing the optimal activities mix for your app marketing plan, considering objectives, budget and more. Here we would dive in into the tools that you should include in your app marketing [...] Read More

The optimal mix for your marketing plan, considering your objectives, budget and more This is the last in a series of trainings, discussing the optimal mix of activities, considering objectives, budget and more. Here we continue with the tools and also talk of App Stores Optimization (ASO). We will as well provide some advice on [...] Read More

This is the first in a training series discussing the optimal activities mix for your app marketing plan, considering objectives, budget and more. Before obsessively breaking down your app marketing plan to daily and even hourly activities (you might get there, I know I did) read this and easily prioritize tactics and activities later on Starting with [...] Read More