Oh no, not those old banners again! Mental clicking on “ignore”. We are all worried from this reaction when users see ads within our app. But, hey! Ads are a major contributor to our app revenues... Help is needed! Here are some ideas to win over advertising fatigue. I was recently working for an app [...] Read More
In the third part of our ad monetization and revenue maximization training will deep dive very specifically into a variety of ad formats and how they can be optimized. It’s all about squeezing the lemon people, so prepare your arm muscles and let’s start! Banners are the most common ad format, very easy to support [...] Read More
In the second part of our ad monetization and revenue maximization training we will discuss the math behind the in-app advertising business. Understanding the behind the scenes math will help you pave the way in maximizing ad revenues from YOUR very own app. Let’s begin! Ad revenues are calculated by looking at: Ad requests X [...] Read More
Everybody loves to talk money! So let’s.. If you are in the app business, there is 42% chance that you use ads for monetization. I’d argue that the industry, as a whole, hasn't yet fully optimized monetization through ad revenues (put aside the top 10% lucky ones). This is the first part of a comprehensive [...] Read More