Showing posts by Tag: Monetization

Monthly webinar: Ad monetization – maximizing your ad revenues!

This month, our webinar focused on ad monetization, discussing some useful tips and techniques to make sure you are optimizing your ad revenues and don’t leave any money on the table! Watch the webinar to learn more about it and complete your training by reading our detailed ad monetization training (start with the first one and you will [...] Read More

Jun/30/2014 in: Monetization
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The graph shows “advertising fatigue”? Here are some things you can do about it

Oh no, not those old banners again! Mental clicking on “ignore”. We are all worried from this reaction when users see ads within our app. But, hey! Ads are a major contributor to our app revenues... Help is needed! Here are some ideas to win over advertising fatigue. I was recently working for an app [...] Read More

Jun/1/2014 in: Serving Ads
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Hey you! App marketer, don’t leave ad revenue money on the table! – Part III

In the third part of our ad monetization and revenue maximization training will deep dive very specifically into a variety of ad formats and how they can be optimized. It’s all about squeezing the lemon people, so prepare your arm muscles and let’s start! Banners are the most common ad format, very easy to support [...] Read More

May/8/2014 in: Monetization
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The Facebook / Twitter / Google catfight – are you watching the Battle of the giants?

In the past few weeks those who were closely watching the mobile-app ecosystem had their eyes wide open and a huge smile was spread on their faces. After all, not every day you witness THE giants battling for your advertising $$$. Still, besides being entertaining, what does it mean for us, app marketers?  Google just [...] Read More

Apr/24/2014 in: Opinions
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