Working with so many mobile app developers, and launching quite a few apps myself, I can usually tell the difference between an app owner/ developer/ marketer who planned well towards the app launch/ Push campaigns, and the one who didn’t. Which one are you? Few times a week, on average, I get an urgent help request [...] Read More

Or: saving tons of money by embedding the right marketing tools inside your app Are you both the developer and marketer of your app? Well, so you avoid the tension between marketing and product/R&D teams. For all other cases, a marketer in the room during design meetings contributes to better product and reduced expenses down [...] Read More

Many people believe that without an agency and a significant budget, they can’t really work with the media, reach bloggers and journalists and create significant buzz for their newly launched app (or following a major upgrade). This training will prove these people wrong…  In addition to a list of free and paid newswire services, a [...] Read More

How to let your users know that you are now even more amazing than before “What’s new” is an in-app capability. Therefore, it involves product design and development. Welcome technical requirements, marketing pre-requisites, product limitations, effort estimations, delivery times and so forth. Here is how to define the marketing requirements and consider product limitations and [...] Read More

Having your own ultimate acquisition report template, one that has all the relevant formulas, with most cells filed in automatically. A template that projects crucial data instantly and clearly. Creating one is a complicated task, and we did it, so you don't have to. It took us days to complete this one. The outcome will [...] Read More