Showing posts by Tag: Product features

The great debate of product vs. marketing – Who’s the land owner?

Or: saving tons of money by embedding the right marketing tools inside your app Are you both the developer and marketer of your app? Well, so you avoid the tension between marketing and product/R&D teams. For all other cases, a marketer in the room during design meetings contributes to better product and reduced expenses down [...] Read More

Apr/25/2014 in: Product features
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Is digital & social strategy for your mobile app a must?

If you are preparing your launch or looking to improve results of your already launched app, you are probably asking yourself what else can be done. I am about to specifically look into digital & social strategy supporting mobile apps (in other words, web / mobile site and social networks).  There are many options out-there [...] Read More

Feb/15/2014 in: Digital/Social Strategy
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