Showing posts by Tag: Analytics

App analytics – the basic “Must know” facts for marketers – Part 2

Understand the value of app analytics and how to get started with setting it up correctly This training comes after part 1 where we have discussed the unique challenges of tracking the performance of mobile-apps and main benefits of analytics. In here we cover the basics of what needs to be measured as well as provide some [...] Read More

Feb/20/2014 in: Analytics
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App analytics – the basic “Must know” facts for marketers – Part 1

Mobile apps… so intimate and  so effective in delivering personalized value. Well, only as long as you implement the right analytics…read this to understand  why app analytics is such a must have for any publisher, and how to make sure you deploy the optimal analytics for your needs. You’ve got to know the basics to [...] Read More

Feb/19/2014 in: Analytics
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