When it comes to creating an established, respected and profitable app - finding and attracting the “right” users is just the beginning. Keeping your users active, engaged and eventually loyal is the real key. Until you put a lot of effort on retention, DON’T even bother to calculate ROI and reflect it to the rest [...] Read More
This month we decided to focus on PR and buzz creation efforts that will get your app the attention it deserves. Not sure how to do it? Just watch to learn.. Many app marketers hear about PR, they know they need to do it, but they don’t really understand what it means, what it entails [...] Read More
Part II of our app specific Twitter course is here! Learn how to grow your Twitter community, what type of content you should tweet about and where you can source it from. We will also discuss in-app Twitter elements that you can use and how to advertise your app on Twitter. Yes, it’s all about [...] Read More
The optimal marketing activities mix for your marketing plan, considering your objectives, budget and more This is the second part in a training series discussing the optimal activities mix for your app marketing plan, considering objectives, budget and more. Here we would dive in into the tools that you should include in your app marketing [...] Read More