There is no doubt here – it’s better bringing less users on board but make sure you have above-average retention rates than bringing a huge amount of low quality, disloyal users - and it’s also cheaper in the long run… User retention is the current hyped topic. And rightfully so. The industry’s DNA has finally [...] Read More
As discussed in our let’s get sticky training, getting massive volumes of users is not really the name of the game anymore. It’s all about getting a lot of loyal, engaged users. Users that love your app, use it a lot, generate revenues, and gladly serve as ambassadors to anyone willing to listen (how great [...] Read More